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The Ordinary are far from ordinary with their skincare ethos, founded to keep honesty and integrity at the heart of their products, instead of marketing schemes and buzzwords. If you're after high-quality but affordable skincare products, packed full of potent ingredients, then look no further than The Ordinary. The Ordinary was formed by umbrella brand DECIEM, which operates more than ten beauty brands including Hylamide and NIOD. DECIEM specialise in functional beauty; products which actually work and are backed by science. They believe that the beauty world has become stagnant, so aim to innovate and create products which no one else are making, whilst maintaining exceptional quality. The Ordinary benefit from the research and developments already made by DECIEM which is part of the reason they're able to keep prices so low.

The Ordinary offer high-quality skincare products, with no gimmicks and no marketing ploys. You'll never see words such as 'anti-ageing' when it comes to The Ordinary, they simply show the ingredients they're using and explain the scientific benefits for the skin. For this reason, creating a routine with The Ordinary can seem daunting at first, but with research you can quickly find out which products would suit your skin type and can soon start feeling the benefits of the highly concentrated ingredients.

Using high concentrations of potent ingredients no longer needs to be an expensive way to build an effective skincare routine. Skincare from The Ordinary doesn't follow the typical 'cleanse, tone, moisturise' method and instead focuses on treatments, vitamins and direct acids, which can completely transform your skin. Click here for our skincare guide to The Ordinary. The Hyaluronic Acid 2% + B5 is one of their bestsellers, an incredibly hydrating ingredient which is weightless on the skin so perfect for all skin types. The Niacinamide 10% + Zinc 1% is another fan favourite, perfect for reducing the appearance of blemishes, enlarged pores and decongesting the skin. The Ordinary are constantly innovating, so expect more products to launch as they continue to grow and gain popularity. Whatever it is they launch next, you can be guaranteed exceptional products with minimal fuss.

Adore Beauty is an official stockist of The Ordinary. 

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The Ordinary, articles & community

How Do I Use Hyaluronic Acid, and Why Do I Need It?
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Ultimate Guide to The Ordinary: All You Need To Know, Simplified.
Acne & Oily Skin? The Best Skincare Routine from The Ordinary

Recent reviews on The Ordinary products

The Ordinary Retinol 0.2% in SqualaneThe Ordinary Retinol 0.2% in Squalane
The Ordinary
The Ordinary Retinol 0.2% in Squalane

Half and half

- Great price as with all Ordinary products
- A little goes a long way
- Greasy texture, sometimes takes ages for it to settle in to the skin - Hated putting it on before bed as I felt like I couldn't turn to my side with this on my face
- Didn't see any real improvement in skin after use for multiple weeks which was disappointing
The Ordinary Matrixyl 10% + HAThe Ordinary Matrixyl 10% + HA
The Ordinary
The Ordinary Matrixyl 10% + HA

hard to tell

i bought this product in hopes that the lines at the corner of my mouth would shrink. they haven't as of yet, but they definitely haven't gotten deeper. it is easy to use though and i am looking forward to using it daily!
The Ordinary 100% L-Ascorbic Acid PowderThe Ordinary 100% L-Ascorbic Acid Powder
The Ordinary
The Ordinary 100% L-Ascorbic Acid Powder

Great product

This product is great, it gives my skin a glow without being heavy or sticky. I mix a small amount with TO Hyaluronic Acid and apply it every morning before moisturising. It works well with my combination skin