Shop Hydrating and Hyaluronic Acid Serums

While your day and night moisturisers will help to ensure consistent hydration, adding a hydrating serum into your beauty skin care routine is the best way to provide an intense moisture surge for healthier skin. Serums contain high concentrations of active ingredients and can be applied as all-over treatments or used to target specific areas of concern. Dehydrated skin can accentuate fine lines, wrinkles, dark circles, and pigmentation so by keeping your skin hydrated with a high potency serum, you can enjoy a clearer and smoother complexion.


Hyaluronic acid is one of the best natural skin care ingredients for hydration, boasting an outstanding ability to retain water within the skin while boosting collagen levels. As you age, your skin becomes unable to maintain hydration which causes loss of firmness and elasticity, leading to fine lines and wrinkles. Collagen production in the skin also slows down which speeds up signs of premature aging. Hyaluronic acid not only delivers an instant burst of moisture but will help lock in existing hydration from day to night and support collagen production for younger-looking skin.


Due to its lightweight texture, hyaluronic acid is perfect for all skin types from the driest of skin to oilier complexions. Perfect for sensitive and blemish-prone skin, hyaluronic acid is also incredibly gentle and soothing to reactive skin types and will help retain moisture during a sensitivity flare-up.


Including a hydrating serum in both your morning and evening skin care routine is the best way to boost hydration and lock in moisture for healthy skin all day long. Our selection of Hydrating and Hyaluronic Acid Serums includes the bestselling The Ordinary Hyaluronic Acid 2% + B5 and The Ordinary Lactic Acid 10% + HA which works to exfoliate skin without causing dryness.

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Recent reviews on Hydrating and Hyaluronic Acid Serums products

The Ordinary Supersize Hyaluronic Acid 2% + B5 - 60mlThe Ordinary Supersize Hyaluronic Acid 2% + B5 - 60ml
The Ordinary
The Ordinary Supersize Hyaluronic Acid 2% + B5 - 60ml

Buy this!

This is a must have for every skin type, my skin can't get enough of it - very moisturising but no grease!
The Ordinary Matrixyl 10% + HAThe Ordinary Matrixyl 10% + HA
The Ordinary
The Ordinary Matrixyl 10% + HA

Very good

Great product since Ordinary Buffet, I don’t know which one is better! But I’m pretty happy with this product too. Skin appears firmer. It got nice texture, especially for my oily skin. Very happy wit this purchase.
Medik8 Hydr8 B5 Liquid Rehydration Serum 30mlMedik8 Hydr8 B5 Liquid Rehydration Serum 30ml
Medik8 Hydr8 B5 Liquid Rehydration Serum 30ml

Juicy, and nourishing for my skin

This is refreshing and plumps my skin up, so its nice and juicy before applying makeup. It feels a bit tacky after application and i often feel like i need moisturiser post-application. In the case of makeup application, this wokrs wonderful, as it holds onto my foundation, prolonging the wear as my skin is hydrated.