Shop Koh Gen Do

Inspired by the elegant skincare traditions of her home country, Japanese actress Ai Saotome created a line of healthy skincare to replenish her stressed skin. She designed Koh Gen Do cosmetics  to give her skin luminosity and a fresh, youthful glow both off-screen and on.


A staple for celebrity makeup artists, Koh Gen Do products are rich in natural ingredients that protect and nurture your skin's vitality, leaving your skin flourishing and radiant.


Traditional Japanese skincare combines with the latest in Japanese skincare technology to create a range that is truly unique. Koh Gen Do have perfected their signature collection to work harmoniously with your skin.


Eschewing artificial ingredients, fragrances, synthetic pigments and petroleum-based mineral oil, Koh Gen Do products excel at leaving your skin soft and smooth with the wisdom of nature.


Our favourite Koh Gen do products:

Koh Gen Do Maifanshi Aqua Foundation: sharing many of the same properties as the cult-classic Koh Gen Do Aqua Foundation, this formula provides a more lightweight and luminous finish. This foundation comes in gorgeous Koh Gen Do colors, which blend seamlessly.


Koh Gen Do Moisture Fit Concealer Tube: this creamy concealer is moisturising and blurring, using Smart Gel concealer to avoid creasing. Finish with powder to set in this luminous Koh Gen Do concealer.


Koh Gen Do Cleansing Water Cloth: these Koh Gen Do wipes are a luxurious and gentle way to remove even waterproof makeup while revitalizing the skin.


Is Koh Gen do cruelty free?

Koh Gen Do is Cruelty Free but is not currently 100% Vegan. You can explore our full range of Cruelty Free products in our Clean Beauty category.

12 products found.
Showing 12 products of 12.

  • 1

Recent reviews on Koh Gen Do products

Koh Gen Do Moisture Foundation
Koh Gen Do
Koh Gen Do Moisture Foundation

Luminous, comfortable.

I’d heard so many people rave about this foundation so I thought I’d give it a go. I find many foundations drying but this is just beautiful. It gives me light coverage and a luminous glow. It’s really comfortable to wear all day. The only drawback is that the shade range is limited and as I’m super pale even the lightest shade is slightly off, but As long as I blend well, it isn’t noticeable.
Koh Gen Do Moisture Concealer Palette
Koh Gen Do
Koh Gen Do Moisture Concealer Palette

Can’t live without

Gosh I love this pallet! I use on sun spots, blemishes, and under the eye. I don’t set with any powder and it lasts all day!
Koh Gen Do Maifanshi Aqua Foundation
Koh Gen Do
Koh Gen Do Maifanshi Aqua Foundation

Beautiful and light weight

This foundation is extremely light weight and long wearing. Somehow it even seems to look better as the day goes on. It quite matte when I apply it in the morning and develops a beautiful dewiness that in no way looks oily. It’s hard to describe but it really does ‘glow’. One pump applied with a buffing brush gives me medium coverage but it is buildable. It shows up dry patches but honestly what f...