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Inika is the world’s first healthy makeup brand. Inika is 100% natural and over two thirds of our range is Certified Organic. Inika only use the finest botanicals and minerals – chosen for quality, tested for purity and checked for safety. Inika is cruelty-free, toxin-free, vegan and environmentally friendly. Inika's philosophy is to create beautiful, healthy, high performing makeup that gives you a flawless look. Inika makeup and skincare feels luxurious to use and leaves you with radiant, glowing results. Your skin will love them, and so will you.


Want to find out what's in Inika Makeup? Or want to find out more about Inika's certifications? We've created an Ultimate Guide to Inika to help answer some frequently asked Inika questions. Read our guide to Inika here.

Inika believes that beauty stems from health. Inika believes beautiful is more that skin deep. When it’s real and natural, beauty has the power to transform the way we feel. Being beautiful is more than how you look. It’s holistic, from the food you eat to the air you breathe.

With Inika, you can always be confident that you are being good to yourself, looking your best – all without having to compromise. Inika's promise is simple. Everything we create is healthy and never harmful. Inika exists to make beautiful healthy.


Want to know which Inika shade is for you? We've got you covered!

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Inika, articles & community

Inika Mineral Eye Shadow: Choosing Your Shades And How To Apply
Looking For A Hydrating Primer? Check These Inika Pure Primer Reviews
Is Inika A Cruelty-Free Makeup Brand?
Inika Answers: How Do I Know My Makeup is Chemical-Free?

Recent reviews on Inika products

Inika Mineral EyeshadowInika Mineral Eyeshadow
Inika Mineral Eyeshadow


Pigmented and beautiful shades to choose from. Quite small for the price but mineral eyeshadows tend to last a long time.
Inika Pure PrimerInika Pure Primer
Inika Pure Primer

Unreal primer

Like all inika products this is A1.
Great base before the beautiful foundation .
Gives a silky , hydrated base and ensures foundation lasts longer.
Huge fan of all inika products.
Organic and not tested on animals even bigger bonus.
INIKA Brow PerfectorINIKA Brow Perfector
INIKA Brow Perfector

Not 100% sure

I'm usually a huge fan of Inika but I wasn't a huge fan of this one. Maybe I got an old batch? The formula is very thick and dry and when applied it came out in clumps. It meant I had to be very light handed when I applied otherwise my brows come out too dark. I'm not sure if I should give it another go, I have used other brow gels which worked much better.