Discover the ILES FORMULA difference that transforms dry, straw-like hair into strands of silk.

Created by acclaimed hair stylist Wendy Iles, the ILES FORMULA was developed in response to a need for super-charged, high performance hair care that could be used on all hair types and that had instant and visible results. From celebrity clients walking the red carpet to supermodels on global beauty campaigns, ILES FORMULA quickly gained a reputation among the fashion and beauty elite for its high quality formulations and effective results.


Carefully selected and blended ingredients are at the heart of each ILES FORMULA product. Wendy Iles spent a decade searching the globe for the very best ingredients and complexes that would have the most powerful, effective results on the hair.


Beginning with a simple 3 step system, the ILES FORMULA range has expanded to include a powerful repairing hair mask, hair turbans to reduce frizz, and a super-charged finishing serum for curly and wavy hair.


What are the most popular products in the ILES FORMULA range?

  • Haute Performance Shampoo
    The first step in the routine, this sulphate-free shampoo is gentle enough for daily use, and won’t strip colour or dry out the hair. The roots and scalp are gently cleansed and left feeling full of vitality, bounce and shine.

  • Haute Performance Conditioner
    The star product of the range, this conditioner leaves hair feeling silky, soft and full of hydration. Ideal for all hair types and textures, this nourishing conditioner transforms dry, weak and damaged hair into healthy, strong and smooth strands.

  • Haute Performance Finishing Serum
    The finishing touch in the ILES FORMULA 3 Step Hair Care System. This lightweight yet effective serum works on all hair types, leaving the hair feeling soft, strong and silky. 


Adore Beauty is an official stockist of ILES FORMULA.

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Recent reviews on ILES FORMULA products

Iles Formula Curl Revive Spray 150ml
Iles Formula Curl Revive Spray 150ml

amazing results

I honestly cannot speak more highly of this product. it's been an absolute game changer in my hair care routine & learning how to manage & style my natural 'beach wavy hair. without fail, this product leaves my waves looking defined, healthy & the best part, zero frizz.
I will caveat that I use this product in line with the curly girl method, however, this is the only product I've used over...
Iles Formula Hair Turban Towel Grey
Iles Formula Hair Turban Towel Grey


I have naturally curly hair that I air dry. This drys hair quicker and also keeps hair in place while it’s drying so that you can get dressed or do your make up etc. The price is pretty expensive though.
Iles Formula Hair Turban Towel White
Iles Formula Hair Turban Towel White

Good investment

Bougie for sure, but this is a good investment considering you wash your hair every 2-3 days! I love that its portable and design of packaging is good. I can't say that its helped reduce frizz since I havent tried any other hair turban but i love this