Shop ICONIC London

Be Original, Be Iconic. Jade Elliott has always taken risks - none bigger than selling her car to start a beauty brand from her bedroom. With that step into the unknown ICONIC London was born. Full of passion for making amazing products for amazing faces everywhere, Jade's drive and determination has lead to a journey beyond her wildest dreams.


In its first year, ICONIC London went from a bedroom start-up to being one of the hottest beauty brands on the market - featured in Vogue, used by the likes of Kim Kardashian and stocked in one of the most prestigious department stores in the UK. ICONIC London was created for women by women who empower each other and strive to offer products that are luxurious, accessible and endlessly chic. They have quickly become internationally renowned for their cosmetics and accessories that will transform your look.


Since their birth in 2015, ICONIC has gone from strength to strength - gathering more fans, more followers and creating more incredible products. Vegan brushes and cruelty free products, created with an innate love and passion for cosmetics, inspire everybody to love makeup and to be original, be ICONIC. ICONIC London offers high quality, on-trend makeup at an affordable price. Their fast-paced brand and trend-led attitude has enabled them to create and react to the growing demands of specific makeup trends – particularly their innovative Illuminator, now available in three shades.


The newest additions to ICONIC London’s armoury include the revolutionary PRO-EVO Buffer Brush, PRO-EVO Sculpt Brush and 18-Shade Pigment Foundation Sticks. The contour palettes, strobing sticks and brushes continue to generate a buzz in the beauty scene and keep ICONIC London on any make-up lovers radar.


ICONIC London is a proudly Peta-Certified Cruelty-Free brand.


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31 products found.


ICONIC London Silk Lashes - Fearless by ICONIC LondonICONIC London Silk Lashes - Fearless by ICONIC London

$54.40 $68.00


3.9 of 5 reviews

ICONIC London Silk Lashes - Fierce by ICONIC LondonICONIC London Silk Lashes - Fierce by ICONIC London

$54.40 $68.00


4.2 of 3 reviews

ICONIC London Body Illuminator by ICONIC LondonICONIC London Body Illuminator by ICONIC London

$71.40 $102.00

4.9 of 7 reviews

ICONIC London Multi-Glow by ICONIC LondonICONIC London Multi-Glow by ICONIC London

$52.00 $80.00

4.8 of 8 reviews

Showing 20 products of 31.

Recent reviews on ICONIC London products

ICONIC London Illuminator
ICONIC London Illuminator

Wow this is good stuff

A little goes a long way, this brand has become one of my favourite makeup brands, if you want a highly powered highlighter look no further
ICONIC London Sunset to Sunrise Palette
ICONIC London Sunset to Sunrise Palette

Amazing pallete

Wonderfully pigmented and blends so well, I want all of their palates
ICONIC London Prep-Set-Glow
ICONIC London Prep-Set-Glow

Can't decide if I will buy again

I bought this after a friend highly recommended it in the original colour. I do like it for a little extra glow after applying my makeup but you do occasionally get evident chunks of glitter on your face which I don't like. I was surprised how small the bottle was but it has lasted a while.