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Take your coloured hair to the next level with Color Wow’s collection of high-performance problem solvers. Designed to address common needs and concerns found in coloured hair, Color Wow has created a compact collection of products designed to keep your hair healthy and your colour fresh.

Each Color Wow product has been specifically formulated without any ingredients that can corrupt, darken, or distort hair colour. Safe, gentle and effective, all products are sulfate-free, paraben-free and cruelty-free.


With cult favourite products such as the multi-award-winning Dream Coat Supernatural Spray, Color Wow is backed by some of the biggest names in the hair industry such as celebrity stylist Chris Appleton, with A-list clients including Kim Kardashian, Jennifer Lopez and Ariana Grande.


Which are the best Color Wow products for my hair?

  • Color Wow for Coloured Hair
    While the entire Color Wow range is designed for colour-treated hair, most coloured hair types will benefit from the superstar combination of Color Wow Dream Filter and Color Wow Dream Coat.
    Color Wow Dream Filter is a gentle yet effective pre-shampoo treatment that lifts and removes all mineral and metal build-up from coloured hair, leaving hair brighter, fresher and more radiant.
    Color Wow Dream Coat acts like a waterproof coat for hair, protecting it against humidity, frizz and leaving behind a high-shine, glass-like finish - the perfect antidote to the dullness and porosity that can be found in processed hair. 

  • Color Wow for Thin Hair
    Coloured, processed hair can be prone to looking and feeling thin, flat, limp or lifeless - try these Color Wow products to restore vitality and fullness to your hair. Start with Color Security Shampoo - this sulfate-free shampoo will give your hair the ultimate dream clean, leaving your hair and scalp clean and clear from any product build-up or residue that can slow down hair growth.
    After shampooing and conditioning, apply Color Wow Carb Cocktail - this thickening styling creme physically thickens strands with a carb-derived complex that plumps hair and adds mass.

  • Color Wow for Damaged Hair
    Suffering from breakage or hair damage? Give your hair a new lease on life with Color Wow’s Kale-Infused Dream Cocktail. This heat-activated styling cream helps strengthen fragile or damaged hair with every blow-dry.

Shop Color Wow at Adore Beauty New Zealand, with free shipping, reviews and Afterpay available.

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The Best Color Wow Products for Your Hair

Recent reviews on Color Wow products

ColorWOW Color Security Shampoo 250ml
Color Wow
ColorWOW Color Security Shampoo 250ml

Wow by name and Wow by results

I have struggled with thick, frizzy hair for ever. I have tried every product known. I started with the Wow superheat and was impressed, but since adding the shampoo and conditioner to the routine, my hair feels amazingly soft, shiny and manageable. I am a convert!
ColorWOW Dream Coat Supernatural Spray 200ml
Color Wow
ColorWOW Dream Coat Supernatural Spray 200ml

Soft and silky

I have super thick hair that is hard to deal with, and dont have the best blow drying skills but this product makes it super easy to tame hair. I watched Adorebeauty's video on this, WoW's videos, and a couple of influencer tutorials to make sure i got the instructions correct. Once you do, this works really well! It does take up alot of product each use though, and is a bit expensive considering ...
ColorWOW Dream Coat Supernatural Spray 200ml
Color Wow
ColorWOW Dream Coat Supernatural Spray 200ml

Works well...but worth the hype?

I bought this product after being intrigued by the raving reviews. It is sprayed onto washed towel dried hair then activates with heat. So I followed the process which was a fair bit more time consuming on my thick than using a good conditioner (and feels much less nourishing), and I discovered it did leave me with silky hair that lasted pretty nicely...but all the raving reviews? I’m not sure I t...