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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

How to Apply Benefit Hoola Bronzer For Glowing Skin
What Are The Best Products From Benefit Cosmetics?
5 Must-Have Benefit Products For Dewy Glowing Skin
Which Benefit Mascara Is Right For My Lashes?

Recent reviews on Benefit Cosmetics products

Benefit Boi-Ing Hydrating Concealer
Benefit Cosmetics
Benefit Boi-Ing Hydrating Concealer
$45.00

Great everyday product

This concealer has been my zoom meeting go to! It goes on so easily and I can just blend it out in 2 seconds with my finger and i look so much more awake. It will be my daily concealer from now on, it doesn't crease and looks good all day. Coverage is sheer to medium
Benefit ChaCha Tint Cheek & Lip Stain
Benefit Cosmetics
Benefit ChaCha Tint Cheek & Lip Stain
$36.00

Doesn’t blend well

The colour for this product is so pretty and I love that, but the problem I have with it is that I can’t get it to blend easily and I find it streaky. Such a shame because the colour is so so nice
Benefit Benetint Cheek & Lip Stain
Benefit Cosmetics
Benefit Benetint Cheek & Lip Stain
$36.00

Nice natural blush/lip tint option

Love this red tint for blush, I put this on after my liquid foundation/BB creme and it gives me a natural looking flush, in a flattering way. I also occasionally use this as a natural looking tint for my lips to make them look a bit more rosy, following the tint with a bit of face oil or lip balm. I am not usually a blush person, but this is really nice and natural (so perfect if that's the look y...