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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

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Recent reviews on Benefit Cosmetics products

Benefit Cosmetics The Porefessional Hydrate Primer MiniBenefit Cosmetics The Porefessional Hydrate Primer Mini
Benefit Cosmetics
Benefit Cosmetics The Porefessional Hydrate Primer Mini
$26.00

great travel buddy

a lovely size for travel or testing. love how hydrating this is while i still have the great prepping of the original primer.
Benefit Posiebalm Hydrating Tinted Lip BalmBenefit Posiebalm Hydrating Tinted Lip Balm
Benefit Cosmetics
Benefit Posiebalm Hydrating Tinted Lip Balm
$34.65

Beautiful color

I really adore the cute packaging, the rosy tint and the conditioning effects it has on the lips!The subtle tint is also really nice .The wear isn't long lasting and in my opinion isn't the most moisturizing lip balm ove own but it's my favorite.
Benefit Cosmetics High Beam Liquid HighlighterBenefit Cosmetics High Beam Liquid Highlighter
Benefit Cosmetics
Benefit Cosmetics High Beam Liquid Highlighter
$35.70

Really shimmery and pretty

I LOVE this product!! I use it over my BB cream on my upper cheeks, nose bridge, and on my chin to highlight. I finish it off with bronzer blush on my cheeks and it makes my skin look glowy and beautiful. I like the applicator, I just dab a bit on the areas and dab/blend it in with my fingers. This is definitely in my daily makeup routine.