Shop Alterna Hair

Since 1997, Alterna Haircare has been combining luxury with science, taking inspiration from results-driven skincare formulations to create products that restore your hair to its very best condition.

Powered by active botanicals, exclusive haircare technology and formulated without parabens, sulfates, phthalates or synthetic colours, Alterna Caviar Anti-Ageing delivers salon-tested, clinically proven results.

From the cult favourite Caviar CC Cream to curly-haired fave Leave-In Treatment Mousse, each formulation leaves hair stronger, healthier and more manageable than before. Designed to address the symptoms of hair ageing - whether caused by natural, chemical or environmental factors - Alterna sets a new standard in effective, yet luxurious hair care.


Which Alterna collection is right for me?

  • I have dry, brittle hair
    Try the Replenishing Moisture range - each product is designed to restore hydration, elasticity and softness, for all dry hair types. Standout products include the Caviar CC Cream, a 10-in-1 cream that blends a leave-in treatment with the benefits of a styling cream. 

  • My hair is frizzy
    Alterna’s Smoothing Anti-Frizz collection is your ticket to smoother, softer strands. Enriched with the Alterna Climate Shield Complex, each product seals moisture inside the hair fiber, while protecting against humidity and fighting frizz.

  • My hair is damaged and over-processed
    Discover Alterna’s Restructuring Bond Repair collection, designed to rebuild and seal the hair cuticle and reduce breakage and split ends by up to 99%*. Ideal for damaged or weakened hair, this range helps to repair and strengthen hair while also providing much-needed moisture.


Is Alterna sulfate-free?

Yes, all Alterna hair products are free from both SLS and SLES.


*Based on a clinical study using the CAVIAR Anti-Aging Restructuring Bond Repair regimen vs. untreated hair.


Adore Beauty New Zealand is an official stockist of Alterna Haircare.

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Recent reviews on Alterna Hair products

ALTERNA HAIR Restructuring Bond Repair 3-in1 Sealing Serum 50ml
Alterna Hair
ALTERNA HAIR Restructuring Bond Repair 3-in1 Sealing Serum 50ml


I got this as a sample and followed the instructions to use it as a treatment in the shower. Definitely not the product for my hair type, it doesn’t wash out even with multiple shampoos and my hair is left extremely greasy looking. Use with caution in very small amounts!
ALTERNA HAIR Replenishing Moisture CC Cream 100ml
Alterna Hair
ALTERNA HAIR Replenishing Moisture CC Cream 100ml

wow factor

Wow this is a great product. I received a sample and luckily read the pack just before applying it to my face :) - this is the first hair CC cream I have ever seen and it really delivers. I applied to wet clean hair and just chucked my hair into a ponytail, now taking it out my hair looks awesome, it’s super textured yet soft , it doesn’t really feel like I have any product in but my hair is silky...